Applied Body Shop Management

Q.        What Is The Objective Of Body Shop Merchandising And Profitability?

A.   The objective of Body Shop Merchandising and Profitability is to equip Body Shop Management with the concepts, tools, processes and training necessary to maximize customer loyalty and department profitability.

Q.  What Are The Indicators That I Need This Service?

A.   Some of the primary indicators of a need for Body Shop Merchandising And Profitability are: uCustomer complaints and/or low CSI scores  uEffective labor rate lower than projected  uCustomer pay hours per repair order lower than expected  uTechnician productivity lower than 100%  utotal department expenses higher than 50% of total labor sales  uGross profit less than 70% of total labor sales  uNet profit less than 10% of total labor sales.

Q.  What Specific Benefits Can I Expect From This Service?

A.   The primary benefits of this service are:  uImproved customer service  uIncreased effective labor rate  uIncreased customer pay hours per repair order  uIncreased technician productivity  uIncreased gross and net profit

Q.   What Are The Specific Areas Addressed In Body Shop Merchandising And       Profitability?

A.  Body Shop Merchandising and Profitability includes training and process implementation in the following key areas:

The Facility Management Processes

uDealership Grounds  uService Traffic  uVehicle Parking  uService Buildings, equipment and Work Space  uBusiness Operating Hours

The Merchandising Processes

uThe Service Market  uThe Competition  uA Sales and Marketing Strategy  uService and Parts Merchandising Tools  uSelling Service

The Customer Service Processes

uService Customer Appointments  uCustomer Reception and Repair Order Write-Up uWork-Flow Control  uService and Vehicle Delivery  uService Customer Follow-Up

The Service Production Processes

;Service Operating Capacity ;Organizational Structuring ;Dispatching and Production ;Productivity ;Quality Control

The Human Resources Management Processes

uDepartmental Staffing  uHiring Practices  uPersonnel Training  uJob Responsibilities uPay Plans

The Performance Tracking Processes

uMeasuring Performance  uSetting Goals and Evaluating Performance  uMonitoring Performance  uAnalyzing Performance  uImproving Performance

Q.        Who Should Be Involved In Body Shop Merchandising And Profitability Training?

A.  Body Shop Merchandising and Profitability provides extensive training Fixed Operations Managers, Body Shop Managers, Service Advisors and Estimators. However, all key Body Shop personnel are involved and affected. ASC encourages training seminar participation by all Body Shop staff and support personnel, Dealers, General Managers and any other dealership personnel interested in the success of the Body Shop.

 

 

Q. How Long Does The Training And Implementation Process Take And When Can I Expect Positive Results?

A.  Body Shop Merchandising and Profitability generally involves a minimum of 8 in-dealership consulting days to complete training, process development and implementation. However, because we customize the application to the Client’s needs, the total involvement is based on that customization Most service departments realize measurable improvement during the first two to three months, however gradual improvement usually continues for about the first six months.